Chapter 1: Search Engine Types SEO Factors

There are four main groups in the Periodic Table of Search Engine Land's SEO Factors:

• On-page SEO: Content, Architecture, HTML
• Off-page SEO: trust, links, customers
• Toxins
• Emerging columns

Items in each group or subgroup are factors to consider if you want to increase your site's organic visibility and ranking. In the upper-right corner of each element, there is value in helping you understand the weight or importance of that particular element - the higher the number, the greater the weight.

There are many subgroups of on-page and off-page SEO groups, and each chapter of this SEO guide is dedicated to helping you navigate the specific aspect of SEO.

SEO factors work in combination

SEO factors are not in a vacuum. Well, optimized HTML headers don't replace thin content. If search engines can't easily crawl your pages, speeding up won't help speed up the site. Simply put, having multiple positive factors increases your chances of success, but negative factors only exacerbate those barriers.

On-page SEO factor

On-page search ranking factors are almost entirely under publisher control. It is important that the search engine is friendly to balance your pages to meet the needs of your audience.

The title of the page or article, the depth of research, the keywords used, etc. should be used to focus on the needs of your specific audience. HTML engines, anchor text, and more should give search engines and your audience clues about the content of your content. Build Your Site Search engine crawlers help you navigate your site and help users find what they're looking for.

Off-page SEO factor

Search engines do not evaluate what is on the page and appear to users. Off-page ranking factors are usually outside the direct influence of a producer or publisher. Search engines measure reputation, the reputation of the site's backlinks, the user's geographical location, and many other factors to yield the most relevant results.

While these factors are not easy to control on a per-page basis, they should be taken into consideration when optimizing your site for search.

Toxins

When done well, SEO benefits search engines as much as sites. SEO helps search engines deliver better search results to customers. However, using SEO techniques aimed at manipulating ranking codes to gain an unfair advantage over the competition.

We turn to spam and "black hat" methods as "toxins". Using them can get your pages ranking penalties or even ban search results altogether.

Emerging columns

This guide has its own special chapter on voice, local, image, and video search, as users suggest different ways to find your content. Each of these emerging columns has its own distinctive features, nuances, and opportunities for brands and publishers. However, they fit into one or more of the core elements of our periodic table and do not need a completely new way to look at SEO.