Content should be your first priority when thinking about SEO. Quality content means how you engage, inform, support, and enjoy your audience. Creating authentic, valuable content is also important for search engine visibility. True, the periodic table of contents of the SEO factor begins with the "elements" because the first element contains information about the quality of the content.
Whether it's a blog article, product page, a page about, testimonials, videos, or anything you create for your audience, getting your content right means you need to support your other SEO endeavors.
Q: Quality
"Think about what users want and if you have the shoes of a search engine, would you be comfortable sending customers to your website?" Lead Fredrik Dubai, senior program manager for Bing, said. "Are you proud of a receipt for that website and put any question in the first place?"
"If the answer is yes, then a lot of technical work and traditional SEO can be implemented right there." But, if the answer is 'no', it is a sign that you need to add more value to customers before you start thinking about technical issues. "
Provide users with enough, useful, and unique content to stay on your pages and build trust and confidence. The formation of high quality depends on the nature of the material and varies depending on the type of material and industry.
Google's search quality assessment guidelines (Section 5.1) break down the characteristics of high-quality content by type:
Informational content must be accurate, comprehensive, original and professionally presented.
Artistic content should be original, unique, and convey a high level of expertise.
News content should be in-depth, well-illustrated, accurate, and original reporting.
The content of your wealth or the brands (YMYL) that make up your life (YMYL) content needs to be given special attention, as Google's algorithms weigh heavily on the authority, skill, and credibility (E-A-T) signals.
Content is the cornerstone of your SEO endeavor and no less a useless place. Structure - and a clear content strategy are key to your SEO success because almost all other factors depend on content quality.
For the latest content news and tips, bookmark the SEO: Content and Writing section of Search Engine Land.
Rs: Research
Doing research on keywords (the search term used by your target audience) is a very important SEO factor after creating good content. It helps you develop content that "answers" what people are looking for. Keyword research can also benefit those questions beyond the rankings.
"Understanding the language used by customers is very important," said Eric Enge, Perfect Digital General Manager, long-term SEO and consulting firm. An approach to applying keyword research is evolving, but it is not necessary. "
Keyword research gives your audience an understanding of the nature of pain points and needs - whether it is navigational, informative, or transactional - their interest, the amount of interest they receive from there (indicated by the search volume), and the level of competition. , And even the format in which they like that information.
Once you've considered any keywords that are practical, use them to inform your content creation and include them in the content so that your audience is more likely to find you in the search results.
[Pro Tip]
"Looking at the news, like Google Alerts - can help you give topic topics that are new to your industry. When the news is up-to-date, most things/areas are not covered as the story usually develops. , But gives people more things to think about, which can help them get engaged and have some good backlinks. ”-Butter Blower, SEO, and Video Marketer
Answer: Answer
There is tremendous value in clearly answering customer questions on your pages. One, you are creating content that is specifically designed to meet the needs of your audience. Two, search engines are increasingly trying to show direct answers in search results. If you answer the questions well, your page will appear as a featured snippet or may return as a result of a voice search in Google Assistant.
Research suggests that more than half of Google searches end up without clicking on other content, and that search engines want to satisfy users by properly fixing their searches on the results page. Some of those answers are licensed (like music lyrics) and some are drawn directly from the web page with a link to the feature.
The painted snippet is sometimes included here.
Optimizing your content for selected snippets and direct answers can achieve greater visibility than a standard organic search result, and doing so also increases the likelihood of it returning as a voice search result.
“Some of my clients say when they get [great results], they get clicks,” said Jessica Bowman, SEO in-house owner at Enterprise SEO Consultancy. "I think you have some strategic ideas for the keywords you're trying to rank for rich snippets, 'Do I feel like I'm going to click or should I focus on something else.?"
Bowman says, "Sometimes, you want that great snippet - that box is at the top - because whatever they mean, they have to go deeper." "But sometimes, the user's intention is to get a quick answer and leave Google. If that is the intention, it may not be such a big question."
The decision to invest in content that can turn into answers on a search results page should determine what it means to increase visibility for your brand. If you want to increase brand awareness, that investment may be appropriate; If you want to drive more traffic, you need to assess whether customers are likely to click after seeing the answer.
[Pro Tip]
“Whenever I write a post about a specific question, I try to make the answer as accessible as possible by adding H2 to the post. Accessibility is important, but making sure the reader is around is really important. Frequently Asked Questions I wrote an article entitled Google's solution for schema - dominated search results. I researched the barriers surrounding SERP treatment found in search results, the main thing is that Google only displays a maximum of 3 great results on the first page. The answer was provided quickly, but after encouraging the reader to continue I added a few straight lines.
It's hard for me to say whether it works well because I do not have access to analytics for SEL, but Google was glad to see it appear in some featured snippets of this text. If this is the only default text to include for all results… ”- Brady Clark, Brady Clark Consulting
For more information about direct answers, see our respective sections:
Google: Knowledge Graph
Google: Featured snippet and direct answers
Dt: Depth
Barry Schwartz, who advises on the news, said, "The content on your site should be deep enough to answer the user's question in an 'adequate, complete or comprehensive' manner."
Do you provide practical analysis or clear information? 'Does it contain basic information? Is that information corrected and realistic? You need to make sure that your content provides enough value compared to other pages of search results because Google wants to top it in its results. "
The tricky part is finding out how good your content is. As mentioned above, you want to provide more value than your competitors, but you do not need to throw too many words at it to achieve an arbitrary word count. There is a relatively simple answer to some questions such as "What is the fastest land mammal", while other questions such as "Why is the leopard fast?" When deciding how deep to dive, keep in mind the question, your audience preferences, and your competitor’s submissions.
Mimi: Multimedia
Text is the foundation on which the Internet is built, but this does not mean that it is universally the best medium for your content. Other formats may also provide additional functionality in search results. Consider using images, video, audio, or other formats that appeal to your audience and distinguish your brand from competitors.
Once you have disposed of the best-format format for your customers, customize your multimedia as well as the pages you embed more. One way is to use the Content Delivery Network (CDN) to serve your multimedia and load anything from your server. This can reduce the load time, which is great for site speed and your user experience.
No matter what formats you go into, you will want to use descriptive text to complete your content and provide context for search engines and users. Whether it's a video or a podcast, you can add a transcript. If it is an image, use alt-text and captions. Your multimedia can be identified with structured data, which increases the chance of a return as a great result.
Don’t go overboard though. Very good stuff - like GIFs, for example - can be annoying, which can eventually work against your goals.
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